Not Yielding To Temptation

It's understandable to want to play the first word you see in the grid, especially when it's more than 4 letters.  However, this is when I put on the proverbial brakes, because I want to see if there's another play that will help me more.  If not, I can always come back to that word.

Another common act of overexuberance is to play a word without first checking if one of its letters is adjacent to the word. For example, maybe you see "T-A-B-L-E-S" and think, "that's my play!".  It may be, but before you drag your finger, check if any of those same letters are next to your word.  If there are 2 playable "S" tiles, does one of them have a higher minimum letter play (4, 5 or 6)?  If so, opt for using that one, since the other "S" will be easier to play.

A feature of SpellTower that can be aggravating is the one-use-per-board rule.  In other words, if you've already played a word, you can't use it again.  I get burned by this constantly.  The best strategy here is to see if there's a less common word that can use some or all other letters.  For example, if I see "M-A-X", I won't play it until I check if I can turn that into "M-A-X-I" (or maxim, climax, or any other word that include "-max-").  There are many spellings of the word we usually refer to as "genie":  JIN, JINN, DJINN, and others.  "J-I-N" is an easy play; try seeing if you can tack on other letters to it.